Tired of the BS? Get Real!

If you want to sell your home, I want to be the Broker that tells you like it is.  I want to be the Broker that doesn't give you a line of BS.  It that too much to ask of a Realtor?  It sure shouldn't be.  A CMA or Comparative Market Analysis is a report that we as Realtor's can create that shows your home and then we find homes like yours that have been on the market, pending and sold.  We show you that based on what we absolutely see the market doing, this is what we can determine your home will produce and what your home is worth in todays market.

There should not be any candy coating.  Unless your home has something so different than the "like properties" do then you can bank that the info the Realtor gives you is pretty accurate. 

Here is what happens though.  The agent may hear your clues of dissatisfaction with the truth and then they try and tell you what you "want" to hear.  You may even tell them what you want to get for the home.  The agent now has a choice.  They can tell you the truth that the home just will not get that price, or they can say something like this:  "Well I think we can list it for that.  I will do whatever it takes to make that happen for you."  All the while knowing there is a better chance for Hell to Freeze over then your home to sell at the price you want.  They are thinking they want to get the listing and then when the home does not sell for what they dream it will, the agent can convince the seller to lower the price and then hopefully sell the home.

I am going to shoot this straight to the heart.  You have lost 80% of your buyers.  Now it's going to take longer and you may have to reduce the price even more to find a buyer.  What did this accomplish?  Your agent gets a commission and they didn't lose the listing.  What about for the seller?  You can see where I am taking this. 

Bottom line is you want to get as much as you can for your home but get out of the mindset that you know what that worth is. It's all about the numbers.  Don't be fooled!

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