Ok so we have aleady established that you have made the decision to sell on your own. We gave you some suggestions in Part 1 of this 5 part series. Now we want to talk about security. The days are gone when we could trust that anyone walking through our home who says they are interested really was only there for that reason. Realtor’s deal with the issue of security on a daily basis. Some of the hard fast rules we use should be on your “must follow” list so help keep you safe.
Never be alone during an open house- The extra attention via advertising and signage is seen by all. Unfortunately there are some bad people out there that use this avenue to pray on people. They may disguise themselves as an interested buyer when in fact they are interested in you or your possessions. Having an additional person there with you will help deter those unmentionables.
Stage Your Home- This is a very important point. Your home is on stage and you must have it shine. Cleanliness is probably the most important part of this. It might be time to hire a cleaner to do a real deep cleaning top to bottom. (no spider webs, dust bunnies or dirty windows or baseboards allowed). After you have achieved spotlessness, you want to unclutter. The rule of thumb we use is 2 less pieces of furniture in each room. Also take down any family pictures ect. that show the home is yours. Set your china up on the table all complete with candles. Make sure all counters are as bare as possible. No distasteful smells allowed. Everyone has a smell. Usually your home reeks of that smell. Also pet smells are an absolute no no. Set up candles or potpourri strategically around your home. A nice smell of an apple pie baking or something like that gives the feeling of being home.
Have literature out and available for the easy taking- Have a picture brochure available for a potential buyer to take with them. It should include all the pertinent information about your home. More on the literature in part 3 of this series. You should also include a property disclosure of your home (more on this in part 4 of this series). Most people coming into your home have no clue what the process is to purchase your home so the more you know, the more chance you will have to make a sale.
Advertise using the local newspaper local signage- Utilizing the classifieds in your local newspaper will help you to bring in interested buyers. Additionally you must have some signage from busier streets directing to your home announcing the open house. This will bring in passersby.
Our hopes are that if you employ some or all of the ideas we have given you in this series that we can help you to have a successful sale of your home. If this all seems too overwhelming, you may already see why most people starting out to sell “By Owner” wind up seeking the help of a Realtor. Please check us out or give us a call if we can be that Realtor for you or even if we can assist you in any way. You can call our office at 239-368-8520 or email us at tammyjrodriguez@gmail.com. Lastly you can check us out on the web at www.aaarealtyllc.com. We would love to hear from you. Good luck and happy selling!!
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